8 october
friday
- Doors open in the morning, first demo straight after
- Brand demos back-to-back in the demo arena
- The innovation station: brands with genuinely new ideas
- Summit sundown: drinks & networking into the evening
programme 2027
two days.two line-ups.
Friday 8 & saturday 9 october 2027. Saddles demonstrated on horses, with riders — and new deep-dive demos by guest experts in between.
whole weekend
friday ≠ saturday.
Two days, two different programmes. Come for one and you miss half the line-up — that's why the full summit pass is our most popular ticket.
9 october
saturday
- A different line-up of brands in the arena
- Time at the stands to try, compare and talk shop
- New in 2027: deep-dive demos by guest experts
- A mystery demo closes each day. No spoilers.
The full 2027 programme follows. This is how the weekend runs.
what's on
the ingredients.
new in 2027
deep-dive demos
Every demo here is educational. New in 2027: guest experts with demos that go a layer deeper — including fresh insights from scientific research, shown on a real horse.
brand demos
Back-to-back in the demo arena: every saddle on a horse, with a rider, explained by the people who make it.
the stands
Built right around the arenas, so the horses are never out of sight. Walk from demo to stand and take the saddle apart with the brand.
the paddocks
On-demand static checks with the brands, any time of day. Close, intimate, and all the time you need to get hands-on.
innovation station
Introduced in 2026: brands with genuinely new ideas, in one spot.
summit sundown
Friday evening: drinks and networking into the night, with colleagues from all over the world.
the mystery demo
In 2026, a mystery demo closed each day. We're not saying more.
come early. stay late. bring your questions.
schedule
the detailed schedule follows.
We're building the 2027 line-up right now. Times and the full schedule follow — join the list and you'll get them first.
#StepInTheArena
get the programme first.
Join the early-access list: the schedule, the line-up and the moment tickets go live.