exhibit in 2027
want your productin the arena?
Two days with the most focused audience in the industry: saddle fitters, saddle makers and tack shops who work with products like yours every day.
why exhibit
the most focused audience in the industry.
Every visitor fits, makes or sells saddles for a living. No consumers, no day-trippers, no browsing — just professionals who advise riders every day and decide what goes in their van.
professionals only
100% B2B: saddle fitters, saddlers and saddle makers, plus dealers and tack shops. Every conversation at your stand is with someone who can recommend, stock or buy your product.
an international audience
In 2026, people came from 19 countries. Meet your dealers and find new ones, all under one roof.
show it in action
Demonstrate in the arena, on a real horse with a rider — explained by you, watched by professionals along the rail.
an intimate setting
No endless halls. Real conversations at your stand, right after people have seen your product work.
one topic, no noise
Saddle fitting and everything around it — nothing else competing for attention. Your message doesn't get diluted.
who exhibits
not just saddles.
We have a strong line-up of saddle brands, with room for a few more. But if saddle fitters use it, stock it or sell it, it belongs in the arena too.
saddles
Show yours in motion, side by side with the brands your future dealers already know.
girths & stirrup leathers
The parts that make or break a fit — and that saddle fitters advise on every day.
pads & accessories
Shims, half pads and everything else a fitter carries in the van.
vans & workshops
Van fit-outs, saddle cabinets and racks, built for people who are on the road all day.
software & apps
Planning, client records, fitting reports: tools made for the saddle fitting business.
measuring tech
Scanners, pressure mats, sensors — anything that turns a fit into data.
Something else saddle fitters would love? Tell us. We're curious.
join the interest listwho you'll meet
the 2026 audience, in numbers.
SaddleSummit 2026 drew professionals from all over Europe and beyond. Here's who walked past the stands.
160
professionals on friday
150
professionals on saturday
- unique trade visitors over two days
- 220
- countries
- 19
- travelled in from outside the Netherlands
- 60%
- stayed for both days
- 45%
where they came from
- the Netherlands40%
- Germany22%
- France8%
- Belgium7%
- United Kingdom5%
- Denmark4%
- Sweden3%
- 12 other countries11%Ireland, Hungary, Poland, Czech Republic, Italy, Australia, Norway, Portugal, Slovakia, Ukraine, Qatar and the United States
Based on 2026 trade tickets, excluding exhibitor staff.
real saddles. real horses. real results.
evaluation survey 2026
what exhibitors told us.
Evaluation survey 2026, anonymous exhibitor respondents
54%
of exhibitors surveyed left with 16+ qualified leads
- Of exhibitors surveyed left with 6+ leads
- 94%
- Average overall rating from exhibitors surveyed
- 4.6/5
- Of exhibitors surveyed would recommend exhibiting
- 88%
- Of exhibitors surveyed said the audience met or exceeded expectations
- 75%
in their words.
Saddle Summit 2026 was fantastically organised, a warm, homely atmosphere that made it a truly brilliant event.
Our first SaddleSummit gave us a lot: valuable conversations with existing dealers, new contacts from all over the world, and practical demos that are real added value for saddle fitters.
A unique setting to meet professionals in the saddle business from all over the world, in an inspiring atmosphere!
Nice and intimate, more personal, not diluted with other products.
An amazing opportunity for a master saddler and saddle fitter to collaborate in a working partnership.
This newcomer has a lot of potential and is becoming increasingly important in the world of saddlery!
The place to be for saddle fitters next year!
in the arena in 2026
brands that joined us.
Makers from across Europe and beyond. Brands that exhibited in 2026 get priority for 2027.
- empire
- treeclix
- frank baines saddlery
- equigate
- patrick saddlery
- km worldriding
- maxflex
- jorge canaves
- massimo
- sattelglück
- connect saddles
- arena/bates (aktis)
- ikonic
- bliss of london
- jeffries
- prestige
- albion
- sue carson saddles
- edix
- horseshape
- hastilow & sons
- kemnevall
- stübben
- sommer
- ergon equine
- ruiz diaz / pessoa / pds
- acavallo & equestro
- harry dabbs
- equiscan
- ideal
- deuber & partner
- hab-to leatherhouse
how it works
from interest list to arena.
join the interest list
Leave your details below. No obligation, no payment.
we reach out
When exhibitor packages open, we contact the interest list — 2026 brands first.
pick your package
We talk through what fits your brand: your stand, your demo, your goals.
step into the arena
8 & 9 october 2027. You bring your product, we bring the arena and the right audience.
what to expect
Packages and prices follow. This is what every SaddleSummit exhibitor can count on.
- A stand right around the arenas, in the middle of the action
- A demo slot in the arena, on a horse with a rider — we arrange the combination, or bring your own
- An audience of saddle fitting professionals only, from all over the world
- Time and space for real conversations, both days
- Lead scan: coming in 2027, to be confirmed
honest about places
limited. selective. on purpose.
We only have so much arena time and floor space, and we want a line-up where every brand stands out. So we're selective about who joins — that's how we keep it diverse. Brands that exhibited in 2026 get priority.
- limited places
- a diverse line-up, by design
- 2026 brands get priority
no stand? no problem.
be seen without a stand.
Not ready for a full stand, but want your brand in front of this audience? We're putting together exposure options for brands that want to be part of SaddleSummit in a different way.
- details coming soon
- limited places
- same professional audience
exhibitor questions
good to know.
what does exhibiting cost?
Packages and prices are being finalised. Join the interest list and we'll send you the options as soon as they open — no obligation.
we exhibited in 2026. do we get priority?
Yes. Brands that exhibited in 2026 hear first and get priority. Tick the box in the form so we know.
how do you select brands?
Places are limited and we want a diverse line-up, so we look at the mix as a whole: different makers, different approaches, genuine innovation. Joining the interest list is the first step.
we don't make saddles. can we still exhibit?
Yes, please. Girths, stirrup leathers, pads, van fit-outs, saddle cabinets, software, apps, measuring tech — if saddle fitters use it, it belongs here.
can we demonstrate on a horse?
That's the whole idea. Every brand can do a demonstration in the arena on a horse with a rider, and static checks happen in the paddocks. Demo slots are scheduled across the two days — not every brand demos on both days.
do we need to bring our own horse and rider?
No. We arrange horses and riders for the demos. Prefer your own combination? That's fine too — just let us know.
who visits?
Only professionals: saddle fitters, saddlers and saddle makers, manufacturers, dealers and tack shops. In 2026 they came from 19 countries.
will there be lead scanning?
We're working on it: a lead scan that lets you scan visitor tickets and leave with a lead list. Coming in 2027, to be confirmed.
exhibit in 2027
get on the interest list.
No obligation. We'll reach out when packages open — brands from 2026 first.
- limited places
- a diverse line-up, by design
- 2026 brands get priority
Rather talk first? Email us:
exhibit@saddlesummit.comexhibitor interest list.
Tell us who you are. We'll be in touch when exhibitor packages open.